Purpose

As an agency, Purpose helps clients harness participation for meaningful social impact.

As a social impact agency, we collaborate with the world’s leading nonprofits, philanthropies, and companies — helping them put purpose and participation at the core of what they do.

We build and support movements to advance the fight for an open, just, and habitable world.

We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.

Purpose Labs experiment in real-time to discover and amplify the best new approaches to public mobilization and storytelling on major issues like climate change, global poverty and voting rights. Our Labs have produced breakthrough public engagement campaigns, new messaging approaches and unexpected coalitions – winning major policy victories, reaching vital new audiences, and producing measurable shifts in public opinion.